FHS About page background

Studio©

Studio©

The studio behind the brands.

The studio behind the brands.

Brand strategy, content, and design for hospitality, fashion, and property built to hold up under scrutiny.

Meet FifthHous©

Founded by Joon Im, a chef turned brand strategist, working across Melbourne and Singapore. 

"Every brand I build starts the same way good food does — with attention to the details nobody else notices."

Joon Im, Founder

about-intro-avatar portrait of joon im, founder of fifth hous studio
about-intro-wide photo of behind the scenes of a photoshoot with fifth hous studio
Why us©

We build brands that hold together  strategy, content, and execution as one system. 

Meet FifthHous©

Founded by Joon Im, a chef turned brand strategist, working across Melbourne and Singapore. 

"Every brand I build starts the same way good food does — with attention to the details nobody else notices."

Joon Im, Founder

about-intro-avatar portrait of joon im, founder of fifth hous studio
about-intro-wide photo of behind the scenes of a photoshoot with fifth hous studio
Why us©

We build brands that hold together  strategy, content, and execution as one system. 

What we build©

From brief to brand. 

01

The Brief

Book a 30-minute discovery call. No pitch deck, just a conversation.

02

Design proposal

A scoped plan — strategy, content, and web, priced to the brief.

03

Design+Coding

Brand strategy, content production, and a Framer-built site, done in parallel.

04

Review and Handoff

Site live, assets delivered — retainer or one-off, your call.

Stats©

12

Real brands built across hospitality, fashion, and property

13

Client films delivered across five brands, each shot to work as a standalone piece and a campaign asset.

3

Cities the studio actively works across — Melbourne, Sydney, and Singapore

Recognitions©

Recognitions

Detail

Year

Curtis Stone Events

Ongoing Brand Partner

26©

Gradi Group x Gino D'Acampo

Multi-Night event Coverage

26©

Coach Australia

Campaign Photography

24©

Mandai Rainforest Resort

Retainer Launch Partner

25©

SOLVÉ Eyewear

Melbourne Campaign Launch

26©

Melbourne Fashion Week

Accredited Press

23©

What we build©

From brief to brand. 

01

The Brief

Book a 30-minute discovery call. No pitch deck, just a conversation.

02

Design proposal

A scoped plan — strategy, content, and web, priced to the brief.

03

Design+Coding

Brand strategy, content production, and a Framer-built site, done in parallel.

04

Review and Handoff

Site live, assets delivered — retainer or one-off, your call.

Stats©

12

Real brands built across hospitality, fashion, and property

13

Client films delivered across five brands, each shot to work as a standalone piece and a campaign asset.

3

Cities the studio actively works across — Melbourne, Sydney, and Singapore

Recognitions©

Recognitions

Detail

Year

Curtis Stone Events

Ongoing Brand Partner

26©

Gradi Group x Gino D'Acampo

Multi-Night event Coverage

26©

Coach Australia

Campaign Photography

24©

Mandai Rainforest Resort

Retainer Launch Partner

25©

SOLVÉ Eyewear

Melbourne Campaign Launch

26©

Melbourne Fashion Week

Accredited Press

23©

The Studio©

Founded and led by Joon Im. 

avatar portrait of joon im, founder of fifth hous studio

Joon Im, Founder | Creative Director

Curtis Stone Events Logo
Server serving a dish at a Curtis Stone Events private dining event, Melbourne with Melbourne Food and Wine
Wood-fired oven flames at 400 Gradi during the Gino D'Acampo x Gradi Group event coverage
Gradi Group Logo
QT Melbourne Logo
Exterior shot at QT Melbourne hotel entrance, editorial photography by Fifth Hous Studio, of QT hotel signage
Close-up of SOLVÉ Eyewear frames on a model by the rooftop pool of Hotel Rydges Melbourne from the summer campaign shoot
SOLVÉ Logo
Jasmine Alexa activewear campaign photograph of model wearing red outfit
Jasmine Alexa Logo

Trusted by
clients worldwide

Coach Australia Logo
Detail of Coach leather craftsmanship from the Coach Australia campaign shoot, for the coach pillow tabby bag
Melbourne Fashion Week Logo
Fashion runway photography at Melbourne fashion week, at royal exhibition building, melbourne
The Studio©

Founded and led by Joon Im. 

avatar portrait of joon im, founder of fifth hous studio

Joon Im, Founder | Creative Director

Curtis Stone Events Logo
Server serving a dish at a Curtis Stone Events private dining event, Melbourne with Melbourne Food and Wine
Wood-fired oven flames at 400 Gradi during the Gino D'Acampo x Gradi Group event coverage
Gradi Group Logo
QT Melbourne Logo
Exterior shot at QT Melbourne hotel entrance, editorial photography by Fifth Hous Studio, of QT hotel signage
Close-up of SOLVÉ Eyewear frames on a model by the rooftop pool of Hotel Rydges Melbourne from the summer campaign shoot
SOLVÉ Logo
Jasmine Alexa activewear campaign photograph of model wearing red outfit
Jasmine Alexa Logo

Trusted by
clients worldwide

Coach Australia Logo
Detail of Coach leather craftsmanship from the Coach Australia campaign shoot, for the coach pillow tabby bag
Melbourne Fashion Week Logo
Fashion runway photography at Melbourne fashion week, at royal exhibition building, melbourne
FHS About page background

Studio©

The studio behind the brands.

Brand strategy, content, and design for hospitality, fashion, and property built to hold up under scrutiny.

Meet FifthHous©

Founded by Joon Im, a chef turned brand strategist, working across Melbourne and Singapore. 

"Every brand I build starts the same way good food does — with attention to the details nobody else notices."

Joon Im, Founder

about-intro-avatar portrait of joon im, founder of fifth hous studio
about-intro-wide photo of behind the scenes of a photoshoot with fifth hous studio
Why us©

We build brands that hold together  strategy, content, and execution as one system. 

What we build©

From brief to brand. 

01

The Brief

Book a 30-minute discovery call. No pitch deck, just a conversation.

02

Design proposal

A scoped plan — strategy, content, and web, priced to the brief.

03

Design+Coding

Brand strategy, content production, and a Framer-built site, done in parallel.

04

Review and Handoff

Site live, assets delivered — retainer or one-off, your call.

Stats©

12

Real brands built across hospitality, fashion, and property

13

Client films delivered across five brands, each shot to work as a standalone piece and a campaign asset.

3

Cities the studio actively works across — Melbourne, Sydney, and Singapore

Recognitions©

Recognitions

Detail

Year

Curtis Stone Events

Ongoing Brand Partner

26©

Gradi Group x Gino D'Acampo

Multi-Night event Coverage

26©

Coach Australia

Campaign Photography

24©

Mandai Rainforest Resort

Retainer Launch Partner

25©

SOLVÉ Eyewear

Melbourne Campaign Launch

26©

Melbourne Fashion Week

Accredited Press

23©

The Studio©

Founded and led by Joon Im. 

avatar portrait of joon im, founder of fifth hous studio

Joon Im, Founder | Creative Director

Curtis Stone Events Logo
Server serving a dish at a Curtis Stone Events private dining event, Melbourne with Melbourne Food and Wine
Wood-fired oven flames at 400 Gradi during the Gino D'Acampo x Gradi Group event coverage
Gradi Group Logo
QT Melbourne Logo
Exterior shot at QT Melbourne hotel entrance, editorial photography by Fifth Hous Studio, of QT hotel signage
Close-up of SOLVÉ Eyewear frames on a model by the rooftop pool of Hotel Rydges Melbourne from the summer campaign shoot
SOLVÉ Logo
Jasmine Alexa activewear campaign photograph of model wearing red outfit
Jasmine Alexa Logo

Trusted by
clients worldwide

Coach Australia Logo
Detail of Coach leather craftsmanship from the Coach Australia campaign shoot, for the coach pillow tabby bag
Melbourne Fashion Week Logo
Fashion runway photography at Melbourne fashion week, at royal exhibition building, melbourne